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Using Sports Inflatables To Increase Game Attendance



By Stacey Massey


Promotion is an important part of high school, college and professional sports. Without it, there would be no way to increase crowd attendance. Without fans in the seats, it is impossible to generate money for the sports program and over time the program starts to suffer. Sports inflatables are a great promotional tool that draw new people out to games for entertainment.

Inflatable sports tunnels are very popular in high school and college level sporting events. They are often seen used during football, soccer, basketball, and hockey games. The home team runs down the tunnel during their entrance and bursts forth on to the playing area. The entrance is usually surprising and immediately brings fans to their feet with loud cheers.

Sponsored ads can also be placed on these inflatable tunnels, which draws the attention of new supporters. Essentially, you can turn a fun addition to a game into another marketing tool. These ads are usually paid, so you are generating income for the sports program at the same time.

Another popular option is inflatable tents. They can be seen at sporting events of all types. They can be set up quickly and an exclusive area for the fans is instantly created. They also make a great area to do an autograph signing with players. You can also place sponsor advertisements on these items and increase potential sponsorship exposure even further.

For baseball games, inflatable batting cages are a great option. They provide interactive entertainment and let fans show off some of their own batting skills. You could either charge for fans to show their skills or you could simply run a giveaway promotion. Options for good prizes include money, free tickets to future games and team apparel. Interactive activities, such as this, have an amazing ability to draw a large crows, which can fill those empty seats quickly.

Inflatables are convenient enough to use during home or away games. Once deflated and folded up, they are small to transport. While on the road, they can provide a boost to visiting team attendance. Home game sales are always much easier to get and have the greatest financial benefit, but teams still need their fans while they are playing in other cities.

Local media usually love events that have several inflatables featured. With a tunnel and a tent for an impromptu meet and greet, local media is more likely to do a feature story on the team. A local news feature can get the attention of many new fans and provide enough incentive for them to start attending games.

Sports inflatables are a cheap investment that can be used for many years of promotion and marketing. With proper care and storage, they should last for a long time, before they need replacing. They create exciting experiences for the fans and provide interactive fun for ticket holders of all ages. They also generate a substantial amount of income through the display of sponsor advertising. Many new sponsors can be found when new methods of advertising are presented to them.




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